People will tell you that a “craft” cocktail is just a more expensive version of a regular drink, but it’s not that simple: we’ve all been to college bars and tourist traps that charge way too much for a rail rum and coke. Those bars might even call their cocktails craft, but you’ll just be choking down the same sugary concoction with cheap booze you’d find anywhere else. Ideally, “craft” means that a drink was made with care, with fresh ingredients, and by hand. There are many imposters out there, but, when done correctly, a craft cocktail is well worth the price. Next time you go for a drink, consider: you can pay a little less to get some shots and soda tossed in a glass, or you can elevate your drinking game to the next level.
